85% of women over 50 produce a scent they can't detect — but others can.
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Based on Japanese research
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Did You Know
It's not hygiene. It's chemistry.
Around age 40, the body begins producing 2-nonenal — an oil-based compound that causes what researchers call "aging odor."
✕Not caused by hygiene, diet, or hormones.
✕Cannot be washed away with regular soap.
✕Cannot be covered by perfume or deodorant.
The Breakthrough
In Japan, a specific compound in persimmon tannin was found to bind to 2-nonenal and break it down on contact - but it was never made available to the western countries.